Film and cultural tourism industries fuel service consumption growth and upgrades

A shop selling "Ne Zha 2" related products in Shanghai, China, February 24, 2025. /VCG

Since the Spring Festival, China's cultural industries, including film and cultural tourism, have continued to thrive, driving the growth and upgrades in the service consumer market.

Despite the holiday's end, the popularity of Spring Festival movies remains strong, with box office revenues hitting new highs. To attract more viewers, a cinema in Guiyang, southwest China, upgraded to one of Asia's widest IMAX-GT screens, offering ultra-clear and immersive visuals.