The highly anticipated winners of the 2025 German iF Design Award have been officially ann...
The highly anticipated winners of the 2025 German iF Design Award have been officially announced. Ping Chang You, a brand and packaging design project led by Gong Yuhan, has stood out among numerous entries and successfully won this prestigious award. This honor not only recognizes the designer’s exceptional skills but also highlights the growing influence of Chinese design on the international stage.
As an independent brand dedicated to the beauty of China’s “small wine” culture, Ping Chang You aims to break the traditional perception of wine as an exclusively high-end and formal beverage. Instead, it redefines wine as fresh, fruity, and easy to drink, making it an integral part of daily life. With its unique brand strategy and sharp market insights, Ping Chang You has attracted significant consumer attention, becoming a pioneer in the new generation of wine culture.
This award-winning project was personally designed by Gong Yuhan, a Red Dot Best of the Best winner. His work not only accurately conveys Ping Chang You’s core brand values but also deeply integrates youthful and lifestyle-oriented elements into the brand’s identity by capturing evolving market trends. Gong Yuhan goes beyond aesthetics—his designs create a powerful impact on market perception and user experience, enabling the brand to stand out in a highly competitive market.
“Winning the iF Design Award this year is not just a recognition but an encouragement for future design explorations,” said Gong Yuhan. “I firmly believe that great design is not just about visual innovation but about its deep connection to brand strategy, market positioning, and user experience. The success of Ping Chang You is a result of seamlessly integrating design with business logic. Moving forward, I hope to use even more innovative approaches to help Chinese brands expand onto the global stage.”
The iF Design Award, established in 1953 and often referred to as the “Oscars of the design world,” is one of the most prestigious and influential design awards globally. This year’s competition attracted tens of thousands of entries from around the world, making the selection process highly competitive. Ping Chang You’s ability to stand out among such outstanding works demonstrates the brand’s unique appeal and international design excellence.
This award marks a significant milestone in the development of Ping Chang You, signifying global recognition of its brand philosophy and market strategy. Looking ahead, Ping Chang You will continue to explore new possibilities in winemaking, creating products that resonate with younger consumers. Through brand innovation, the company aims to promote Chinese wine culture worldwide, allowing more people to experience the beauty of “small wine”.
